Oct 2, 2024, 18:31 | Blog

Rasha Aboelhassan: Clinical research goes beyond answering research questions

Rasha Aboelhassan shared a post on LinkedIn: "One of the best aspects of clinical research is…

Oct 2, 2024, 18:17 | Blog

Alexander Roediger: Discussed the European Semester for Health at European Health Forum Gastein

Alexander Roediger, Associate Vice-President, Global Lead Oncology Policy, MSD, shared a post on LinkedIn: "As many of…

Oct 2, 2024, 18:06 | Blog

Mary Nyangasi-Onyango: Widening disparities In low resource settings with the WHO Global Breast Cancer Initiative

Mary Nyangasi-Onyango, Technical Lead, WHO Global Breast Cancer Initiative, shared a post on LinkedIn: "In the…

Oct 2, 2024, 18:00 | Blog

Adekemi Oyewusi: The 8th Annual Childhood Cancer Awareness Walk

Adekemi Oyewusi shared a post on LinkedIn: "The 8th Annual Childhood Cancer Awareness Walk, organized by…

Oct 2, 2024, 15:41 | Blog

Crystal Denlinger: Leveraging technology to support patient-centered multidisciplinary cancer care panel

Crystal Denlinger, Chief Executive Officer at National Comprehensive Cancer Network, shared a post on LinkedIn: "Appreciate…

Oct 2, 2024, 15:39 | Blog

Tanja Obradovic: FDA ODAC's decision on PD-1 Inhibitors in HER2- Negative Gastric Cancer

Tanja Obradovic shared a post on LinkedIn: "In highly anticipated discussion on September 26th FDA Oncologic Drugs…

Oct 2, 2024, 15:38 | Blog

Tunji Alausa: High-Level meeting on Anti Microbial Resistance

Tunji Alausa, Minister of State for Health and Social Welfare, Federal Republic of Nigeria, shared a…

Oct 2, 2024, 15:18 | Blog

Ahmet Emre Eşkazan: Happy to serve as Faculty for ASH 2025 Clinical Research Training Institute in MMENA Region

Ahmet Emre Eşkazan, Professor of Internal Medicine/Hematology, Istanbul University, shared a post on X: "I…

Oct 2, 2024, 15:15 | Insight

Experts Highlight Top Findings From the 2024 IASLC World Conference on Lung Cancer - Lung Cancer Europe

Lung Cancer Europe shared a post on X: "NEWS: Experts Highlight Top Findings From the 2024…

Oct 2, 2024, 15:11 | Blog

Robin Zon: Celebrating Leadership and Mentorship at the Michigan State Affiliate Annual Meeting

Robin Zon shared a post on LinkedIn: "Thank you !! to the Michigan State Affilate (MSHO)…

Oct 2, 2024, 15:05 | Insight

Extrachromosomal DNA role in cancer progression suggested by Jean-Charles Soria

Jean-Charles Soria shared a post on X: "Recent research highlights extrachromosomal DNA role in cancer progression.…

Oct 2, 2024, 15:03 | Blog

Sarah Winawer-Wetzel: How the political climate is making things more challenging

Sarah Winawer-Wetzel, Director of Operations, Penn Center for Cancer Care Innovation, University of Pennsylvania, shared…

Oct 2, 2024, 15:01 | Blog

Enhancing patient care and treatment outcomes at ASCOQLTY24 - Conquer Cancer, the ASCO Foundation

Conquer Cancer, the ASCO Foundation shared a post on X: "Thank you, Bristol Myers Squibb and…

Oct 2, 2024, 14:26 | Blog

Neil Ranasinghe: Behind the statistics of the cure rate for childhood cancer

Neil Ranasinghe, Lead Technical Author at London Stock Exchange, shared a post on LinkedIn: ''Look…

Oct 2, 2024, 14:25 | Insight

Safa Majeed: Our systematic review of genomic secondary findings policy

Unity Health Toronto shared a post on LinkedIn: "In genetic testing, variants can be found…

Oct 2, 2024, 14:22 | Blog

Elad Sharon: Kimryn Rathmell addresses the dinner for the annual meeting of the CEO Round Table on Cancer

Elad Sharon, Medical Oncologist, Dana-Farber Cancer Center, shared a post on X: "⁦Dr. Kimryn Rathmell addresses…

Oct 2, 2024, 14:18 | Insight

Monica Bertagnolli: The way cells respond to heat and how chronic inflammation contributes to the development of cancer

Monica Bertagnolli shared a post on LinkedIn: "A new NIH-supported study at Vanderbilt University has…

Oct 2, 2024, 14:07 | Blog

MediaMedic: 2024 CSCO Annual Meeting Held in Xiamen

MediaMedic shared a post on LinkedIn: "China's Prestigious Oncology Event: 2024 CSCO Annual Meeting Held in…

Oct 2, 2024, 14:06 | Blog

Aakash Desai: Excited for the IMPACT-NSCLC study presented at ASCO Quality Care Symposium

Aakash Desai, Assistant Professor, UAB O'Neal Comprehensive Cancer Center, shared a post by Shashi Shankar,…

Oct 2, 2024, 14:05 | Blog

Be imperfect. You are more than a body part - Renee Ridgeley

Marianne Sarcich, Founder, Breast Health 101 with Marianne, shared a post on LinkedIn: "These powerful…

Oct 2, 2024, 13:43 | Blog

Beautiful testament to the support for childhood cancer awareness - SIOP

SIOP (International Society of Paediatric Oncology) shared a post on LinkedIn: ''A huge thank you…

Oct 2, 2024, 13:33 | Blog

Ready to make every step count - SIOPE

SIOPE (SIOP Europe, the European Society for Paediatric Oncology) shared a post on LinkedIn: ''Ready…

Oct 2, 2024, 13:07 | Blog

Albania shines in gold - SIOP Europe

SIOP Europe shared a post on LinkedIn: "Albania shines in gold! We are truly moved by…

Oct 1, 2024, 16:26 | Blog

Maryam Lustberg: 2024 Multi D Breast Cancer Symposium

Maryam Lustberg shared a post on X: "Thank you Abi Siva for the invite to the…

Oct 1, 2024, 16:11 | Blog

Shilpa Gupta: Uromigos Live 2024 Day 2

Shilpa Gupta shared a post on X: "Uromigos Live24 Day2 Brian Rini picking the brains of…

Oct 1, 2024, 16:03 | Blog

Zainab Shinkafi-Bagudu: I am now a proud member of the African Breast Cancer Council

Zainab Shinkafi-Bagudu shared a post on LinkedIn: "I'm pleased to share that I am now a…

Oct 1, 2024, 15:51 | Blog

Kimryn Rathmell: The many ways National Cancer Institute is making a difference in childhood cancer

Kimryn Rathmell shared a post on X: "Childhood Cancer Awareness Month may be coming to an…

Oct 1, 2024, 13:23 | Blog

Zainab Shinkafi-Bagudu's dedication to raising awareness and improving access to care for underserved populations is deeply inspiring - EAPM

Zainab Shinkafi-Bagudu shared a post by European Alliance for Personalised Medicine (EAPM) on LinkedIn, adding:…

Oct 1, 2024, 10:42 | Blog

Dario Trapani: Admiration for Rossella Miccio’s vision of healthcare interventions in humanitarian settings

Dario Trapani shared the following on X: “One cannot express the full admiration and honor…

Oct 1, 2024, 10:31 | Blog

Anna M. Brown: Fantastic start to ASTRO24

Anna M. Brown, Radiation Oncologist, Duke University School of Medicine, shared a post on X:…

Oct 1, 2024, 09:29 | Blog

Paolo Tarantino's ESMO24 top 5 breast cancer presentations and takeaway messages

Paolo Tarantino shared a post by Sameh Abdelmalak, Director, Oncology, Educational Partnerships at VuMedi, on X, adding:…

Sep 30, 2024, 19:16 | Blog

Winan van Houdt: Rare cutaneous cancers session at the annual meeting of EADV

Winan van Houdt, Surgical Oncologist at Antoni van Leeuwenhoek/the Netherlands Cancer Institute, shared a post on…

Sep 30, 2024, 18:44 | Blog

Raising awareness about Breast Cancer at the Miami Hurricanes Football Pink Game - Sylvester Comprehensive Cancer Center

Sylvester Comprehensive Cancer Center shared a post on LinkedIn: "Our team came together with our community…

Sep 30, 2024, 18:38 | Blog

Latest News in Cancer Research and Treatment suggested by The Babak Lab

Maria Babak shared a post by The Babak Lab on LinkedIn, adding: "This digest is packed…

Sep 30, 2024, 18:22 | Blog

Rahul Banerjee: Don’t say “atypical abnormal” unless it is

Rahul Banerjee shared a post on X: "IMS24 see the future of FISH reporting in Multiple…

Sep 30, 2024, 18:03 | Blog

Meet our team captain, Narjust Florez - Florez Lab

Florez Lab shared a post on X: "Meet our team captain, Narjust Florez. She’s raising awareness…

Sep 30, 2024, 17:29 | Blog

Adekemi Oyewusi: Despite the wonderful time at the WCC, it was overshadowed by the loss of Chloe

Adekemi Oyewusi posted the following on LinkedIn: “Despite the wonderful and eventful time I had…

Sep 30, 2024, 17:03 | Blog

Pediatric radiation oncology research is more than a career - Raymond Mailhot

Conquer Cancer, the ASCO Foundation shared a post on LinkedIn: "For Dr. Raymond Mailhot, pediatric…

Sep 30, 2024, 16:25 | Blog

Miriam Mutebi: A whirlwind of back-to-back meetings and late-night discussions at UNGA2024

Miriam Mutebi shared a post on LinkedIn: "The past few days at the United Nations General…

Sep 30, 2024, 16:14 | Blog

Dena Shehata: Wrapping Up a Month of Presentations with an Incredible Team

Dena Shehata, CT Surgery Research Fellow, Lahey Surgery, shared a post on X: "Wrapped up…

Sep 30, 2024, 16:12 | Blog

Triparna Sen: Honored to participate in the Lung Cancer America patient advocacy workshop

Triparna Sen, Associate Professor, Icahn School of Medicine at Mount Sinai, shared a post on X:…

Sep 30, 2024, 16:09 | Blog

Don’t miss your chance to be part of Global Summit on Cancer Research and Entrepreneurship - National Foundation for Cancer Research

National Foundation for Cancer Research shared a post on X: "Only 22 days left until the…

Sep 30, 2024, 16:06 | Blog

Omolola Salako: Advancing side effect care at the National Hospital Abuja

Omolola Salako, Chief Executive Officer, Pearl Oncology Specialist Hospital, shared a post on LinkedIn: "Side effects…

Sep 30, 2024, 16:03 | Blog

Zainab Shinkafi-Bagudu: Empowering Women's Health - Unveiling Narratives, Overcoming Barriers

Zainab Shinkafi-Bagudu shared a post on LinkedIn: "At the 2024 Concordia Annual Summit, themed 'Navigating a…

Sep 30, 2024, 16:01 | Blog

Lucila Ohno-Machado's insightful keynote presentation on AI in Oncology - Yale Cancer Center

Yale Cancer Center shared a post on X: "Grateful to Dr. Lucila Ohno-Machado Yale Biomedical Informatics…

Sep 30, 2024, 15:58 | Blog

Alique Topalian: Advancing Cancer Education for Latino and Hispanic Communities

Alique Topalian shared a post on LinkedIn: "Had a great time presenting our abstract “Advancing Cancer…

Sep 30, 2024, 05:21 | Blog

Michael Smith: Turning a vision for virtual care into a reality at SROA 2024 Annual Meeting

Michael Smith, Administrative Director at Atrium Health, shared a post by SROA - Society for…

Sep 29, 2024, 18:51 | Blog

Megan-Claire Chase: Treating cancer patients’ pain and what it was like experiencing pain as a cancer survivor

Megan-Claire Chase, Breast Cancer Program Director, SHARE Cancer Support, shared a post on LinkedIn: "Check out…

Sep 29, 2024, 18:45 | Insight

Ishwaria Subbiah: Understanding what goal concordant care truly means

Ishwaria Subbiah shared a post on LinkedIn: "Goal-Concordant Care Now out in Journal of Clinical Oncology …

Sep 29, 2024, 18:33 | Blog

Allen Chankowsky: Proud to announce that I’ll be the patient keynote at Clinical Trials Ontario annual conference

Allen Chankowsky, Owner, MBC Marketing, shared a post on LinkedIn: "Proud to announce that I’ll…

Sep 29, 2024, 18:24 | Blog

The 2024 Global Summit and Award Ceremonies for Cancer Research and Entrepreneurship will be held on October 18 - AIM-HI Accelerator Fund

AIM-HI Accelerator Fund shared a post on LinkedIn: "Only 3 weeks away! The 2024 Global Summit…

Sep 29, 2024, 15:34 | Blog

Menghis Bairu: Recognizing Verna Vanderpuye Leadership and Commitment to Equitable Cancer Care

Menghis Bairu, President & CEO of Bio Usawa Inc, shared a post on X: "Recognizing Prof…

Sep 29, 2024, 15:32 | Blog

Nihar Desai: The Binaytara Foundation 2024 Summit on Hematological Cancers is here

Nihar Desai, Co-Founder, HaemBytes, shared a post on X: "Join me in Nashville, TN this October.…

Sep 29, 2024, 15:31 | Insight

Neeraj Agarwal: Excellent systematic review on treatment in Metastatic Castration-resistant Prostate Cancer by Edoardo Francini

Neeraj Agarwal shared a post on X: "Just in European Urology. Kudos to the stellar leadership…

Sep 29, 2024, 15:29 | Blog

Francisco Cartujano-Barrera: The 2024 AACR Conference on the Science of Cancer Health Disparities in Racial/Ethnic Minorities and the Medically Underserved

Francisco Cartujano-Barrera, Assistant Director of Community Outreach and Engagement at Wilmot Cancer Institute, shared a…

Sep 29, 2024, 15:23 | Blog

Karen Knudsen: Incredible representation at CVC Philly

Karen Knudsen shared a post on X: "And finally, I want to thank the incredible representation…

Sep 29, 2024, 15:21 | Blog

Joe Y Chang: Intensity-modulated proton vs photon therapy with concurrent chemo in medical inoperable stage III NSCLC

Joe Y Chang, Professor and Director, Stereotactic Ablative Radiotherapy Program, MD Anderson Cancer Center, shared…

Sep 29, 2024, 15:19 | Blog

Zainab Shinkafi-Bagudu: Empowering change through Cancer Advocacy and fundraising in Nigeria

Zainab Shinkafi-Bagudu shared a post on LinkedIn: "Empowering change through Cancer Advocacy and fundraising in Nigeria!…

Sep 29, 2024, 14:51 | Blog

Vivek Subbiah: Celebrating the relentless pursuit of innovation in cancer research

Vivek Subbiah shared a post on X: "On World Cancer Research Day week, we celebrate the…

Sep 29, 2024, 14:49 | Blog

Anh Lam: Excited for ASCOQLTY24 and all the exciting works packed into this weekend

Anh Lam, IM Resident at OU Health, shared a post on X: "T’was the night before…

Sep 29, 2024, 13:23 | Blog

Zainab Shinkafi-Bagudu: Cancer in Nigeria now faces a well-organized army of fighters, under the NICRAT umbrella

Zainab Shinkafi-Bagudu shared a post on LinkedIn: "During the World Cancer Congress, we came together one…

Sep 28, 2024, 20:20 | Blog

Kanika Batra Modi: Insightful moments at various conferences across the country

Kanika Batra Modi, Senior Consultant and Fellowship Director, Gynaecologic Oncology, Max Hospital, shared a post on…

Sep 28, 2024, 20:14 | Blog

Dates are out for the London Global Cancer Week

London Global Cancer Week shared a post on LinkedIn: "Save the Date: November 11-15, 2024 For…

Sep 28, 2024, 20:07 | Blog

Monica Bertagnolli: How so-called “silent” gene mutations may influence neighboring genes, which could affect our health

Monica Bertagnolli shared a post on LinkedIn: "On my blog this week: how so-called “silent” gene…

Sep 28, 2024, 16:18 | Blog

26th Annual John Goldman Conference on Chronic Myeloid Leukemia - European School of Haematology

European School of Haematology shared a post on X: "Welcome to ESHCML2024! Stay tuned! ESH Young…

Sep 28, 2024, 16:16 | Blog

Maria Babak: The complexities of the blood-brain barrier and how it affects cancer treatment

Maria Babak shared a post by The Babak Lab on LinkedIn, adding: "Let's explore the complexities of…

Sep 28, 2024, 16:14 | Blog

Estela Rodriguez: Looking forward to October 1st - National Latino Physician Day

Estela Rodriguez shared a post by Michael Galvez, Director, Pediatric Hand and Upper Extremity, Valley Children's…

Sep 28, 2024, 15:56 | Blog

Yasmine Hassan: Liver cancer is the 6th most common cancer worldwide

Yasmine Hassan, Global Patient Affairs Director at AstraZeneca, shared the following on LinkedIn: “Liver cancer is…

Sep 28, 2024, 14:57 | Insight

A message from POEM Group President-Elect Gevorg Tamamyan for the Childhood Cancer Awareness month

September is Childhood Cancer Awareness Month, a time dedicated to raising awareness about pediatric cancer…

Sep 28, 2024, 14:45 | Blog

Stephanie Graff: Innovating the use of social media for cancer advocacy at COSMO

Stephanie Graff shared a post on LinkedIn: "Over the last 2 days, I joined founder Don…

Sep 28, 2024, 09:10 | OncoDaily Pulse

OncoDaily Announces Strategic Partnership with AIM-HI Accelerator Fund

OncoDaily is excited to announce a strategic partnership with the AIM-HI Accelerator Fund (AIM-HI). By…

Sep 28, 2024, 08:34 | Blog

Sujuan Ba: The 2024 Global Summit and Award Ceremonies for Cancer Research and Entrepreneurship

Sujuan Ba, President & CEO, National Foundation for Cancer Research, shared a post on LinkedIn: "The…

Sep 28, 2024, 08:32 | Blog

Tanja Obradovic: In order to achieve true breakthroughs in cancer therapy strong science needs to be accompanied with "thinking outside of the box"

Tanja Obradovic shared a post on LinkedIn: "As with everything road to successful drug development in…

Sep 28, 2024, 08:28 | Blog

Elekta Foundation shares that recent online training for radiotherapy clinicians has commenced with over 850 participants from LMICs

Elekta Foundation shared a post on LinkedIn: "OVER 850 PARTICIPANTS ENROLLED We are delighted to share…

Sep 28, 2024, 08:27 | Blog

Alexander Roediger: European Semester as a mechanism to support the implementation of Europe's Beating Cancer Plan

Alexander Roediger shared a post on LinkedIn: "Great discussion yesterday about the European Semester as a…

Sep 28, 2024, 08:24 | Blog

Carmen Monge-Montero: What started as an idea to stop financial discrimination against cancer survivors has now brought real change

Carmen Monge-Montero shared a post by Youth Cancer Europe on LinkedIn, adding: "I'm very proud and grateful…

Sep 28, 2024, 08:21 | Blog

17th AACR Conference on The Science of Cancer Health Disparities in Racial/Ethnic Minorities and the Medically Underserved - NCI CCR

NCI Center for Cancer Research shared a post on LinkedIn: "CCR's Equity & Inclusion team, alongside…

Sep 28, 2024, 08:17 | Blog

Douglas Flora: Helping St. Elizabeth Cancer Care teams in the fight against ovarian cancer

Douglas Flora shared a post on LinkedIn: "Thank you to everyone who came out to The…

Sep 28, 2024, 07:26 | Blog

Rajinder Kaur Saggu on Guide to Managing Breast Pain

Rajinder Kaur Saggu, Breast Surgeon, Director Breast Oncosurgery, Max Institute of Cancer Care, shared a post…

Sep 28, 2024, 07:23 | Blog

SIOP Europe is at the Joint Action on Networks of Expertise

SIOP Europe shared a post on LinkedIn: "SIOP Europe is at the JANE, An Ambitious Vision…

Sep 28, 2024, 07:18 | Blog

Multinational Association of Supportive Care in Cancer is offering a number of awards and scholarships for successful abstract submissions

Multinational Association of Supportive Care in Cancer shared a post on LinkedIn: "Did you know…

Sep 28, 2024, 07:16 | Blog

Tracey O’Brien: Incredibly humbling to be recognised with such a prestigious national award

Tracey O’Brien shared a post on LinkedIn: "Yesterday, I had the honor of attending my investiture…

Sep 28, 2024, 07:13 | Blog

Stephen V Liu: Very different healthcare systems - very similar challenges and unanswered questions

Stephen V Liu shared a post on X: "Thanks to colleagues in China for a great…

Sep 28, 2024, 07:08 | Blog

Jordan Berlin: Another case of making cancer care personal

Jordan Berlin, Oncologist at Vanderbilt University Medical Center, shared a post by Vanderbilt-Ingram Cancer Center on…

Sep 28, 2024, 05:18 | Blog

Monitoring Progress at the Intersection of Women, Power, and Cancer - London Global Cancer Week

London Global Cancer Week shared a post on LinkedIn: "Monitoring Progress at the Intersection of Women,…

Sep 27, 2024, 15:48 | Blog

The Intramural Continuing Umbrella of Research Experiences program is accepting applications - NCI Center for Cancer Health Equity (CCHE)

NCI Center for Cancer Health Equity (CCHE) shared a post on LinkedIn: "The wait is over!…

Sep 27, 2024, 15:19 | Blog

Medicine’s most meaningful encounters

Mark Lewis shared a post by Sayed Tabatabai, Nephrologist, San Antonio Kidney Disease Center, on X, adding:…

Sep 27, 2024, 15:14 | Blog

ESTRO welcomes Dr Amanda Caissie to the ROSQ Committee

ESTRO shared a post on X: "ESTRO welcomes Dr Amanda Caissie to the ROSQ Committee! Dr…

Sep 27, 2024, 15:09 | Blog

Oncogene-addicted NSCLC highlights from WCLC24 and ESMO24 - Lung Connect

Herbert Loong shared a post by LUNG CONNECT on LinkedIn, adding: "Thanks LUNG CONNECT for providing me w/…

Sep 27, 2024, 15:04 | Blog

Joshua Bauml: The U.S. FDA approved our targeted therapy in combination with for NSCLC with specific EGFR mutations

Joshua Bauml, Vice President, Lung Cancer Disease Area Stronghold (DAS) Leader, shared a post on…

Sep 27, 2024, 15:03 | Blog

Patrick Hwu: Offering support as a sounding board while still allowing our mentees to practice self-reflection

Patrick Hwu shared a post on LinkedIn: "In mentorship, it’s vitally important that we offer support…

Sep 27, 2024, 15:02 | Blog

Alique Topalian: Shared my story and the legislative asks for ACS CAN Cancer Lobby Day

Alique Topalian shared a post on LinkedIn: "Had the opportunity to share my story and the…

Sep 27, 2024, 14:59 | Blog

Sébastien Couraud: Alexis Cortot about air pollutants interactions with lung cancers molecular alerations

Jill Feldman shared a post by Sébastien Couraud, Professor of Pulmonology, Université Lyon, on X, adding:…

Sep 27, 2024, 13:41 | Blog

Addressing long term challenges of the 500,000 childhood cancer survivors in Europe - SIOP Europe

SIOP Europe shared a post on LinkedIn: "Did you know nearly half a million childhood cancer…

Sep 27, 2024, 13:30 | Insight

Yüksel Ürün: Adjuvant nivolumab vs placebo in localized RCC patients at high recurrence risk post-nephrectomy by Robert J. Motzer

Yüksel Ürün shared a post on X: "CheckMate 914 (Part B) failed to show DFS improvement…

Sep 27, 2024, 13:26 | Blog

Yara Abdou: Navigating Treatment pathways in Metastatic HR+ Breast cancer

Yara Abdou shared a post on X: "With the expanding arsenal of endocrine & targeted…

Sep 27, 2024, 13:14 | Blog

Mohammad Jad Moussa: Vivek Subbiah's inspiring talk on tumor-agnostic drug development at TxSCO2024

Mohammad Jad Moussa, Medical Oncology Fellow, MD Anderson Cancer Center, shared a post on X: "Honored…

Sep 27, 2024, 13:07 | Blog

Jasmin Hundal: Ricki Fairley defining Black Breast Cancer as “constellation of exposures, experiences, and lack of science

Jasmin Hundal shared a post on X: "Patient Advocate, Ms. Ricki Fairley, defining Black Breast Cancer…

Sep 26, 2024, 23:57 | Blog

Naveen Pemmaraju: Nice to see so many colleagues form around the world at MPNCoandD Congress

Naveen Pemmaraju shared a post on LinkedIn: " Nice to see so many colleagues form around…

Sep 26, 2024, 18:51 | Blog

Ending Cancer drug shortages in rural areas - American Society of Clinical Oncology

American Society of Clinical Oncology shared a post on LinkedIn: "In smaller practices and rural…