Ioana Stoenescu, Head of External Affairs, Market Access and Reputation at Roche, shared a post by AFPM – Asociația Furnizorilor de Produse Medicale, adding:
“I am honored to share that I have joined the Board of Directors of AFPM – Asociația Furnizorilor de Produse Medicale and am grateful for the confidence placed in me to contribute to this mandate. I will be carrying out this mandate in close collaboration with my colleague Ioan-Valentin Dobre, in support of AFPM’s mission and priorities. AFPM represents a community of more than 38 member companies active across the medical technology, devices, and diagnostics landscape in Romania, collectively covering a significant share of the market and bringing diverse industry perspectives to the table.
At Roche, we work across medical technologies, diagnostics, and pharmaceuticals, reflecting an integrated approach to healthcare that aligns with our broader strategic ambition to prevent, stop and cure disease. This reinforces the importance of not only advancing breakthrough innovations, but also supporting a coherent framework that recognises and rewards value across the entire continuum of care — from early detection and diagnosis to effective treatment and long‑term health system sustainability.
Within this context, medical technology plays a particularly important role in enabling earlier diagnosis, better clinical decision-making, and more efficient use of healthcare resources. However, innovation can only deliver its full potential when its value is clearly evidenced, appropriately recognised, and responsibly integrated into healthcare policies and funding models.
I look forward to working alongside my fellow Board members Ramona Stefan, Lavinia Bughiu, Paul Radu, Aida Petrescu, Marian Sandu, Lucian Iulian Beznea, Giorgiana Oanea (Cojocaru) and AFPM members to support a balanced, transparent, and forward-looking healthcare environment, fully aligned with ethical standards and shared responsibility.
Thank you to AFPM for the trust — I look forward to contributing to this collective effort!”
Quoting AFPM – Asociația Furnizorilor de Produse Medicale‘s post:
“PRESS RELEASE – The Association of Suppliers for Medical Products in Romania (AFPM) announces the new Board of Directors for the 2026–2027 term
Bucharest, December 12, 2025 — The Association of Medical Products Suppliers in Romania (AFPM) announces the election of the new Board of Directors for the 2026–2027 term, following the vote cast at the recent General Assembly. The new Council will have the role of coordinating the strategic directions of the Association and representing the interests of the medical product suppliers sector in a context marked by accelerated transformations in the health system.
Composition of the Board of Directors 2026–2027:
- President – Ramona ȘTEFAN, Hemat Rom
- Vice-President – Lavinia BUGHIU, Johnson & Johnson MedTech
- Vice-President – Paul RADU, Stryker Romania
- Secretary General – Aida PETRESCU, Rotest
- Treasurer – Marian SANDU, Sanprodmed
- Alternate Member – Lucian BEZNEA, Medtronic Romania
- Alternate Member – Ioana STOENESCU, Roche Romania
- Censor – Giorgiana OANEA, Zimmer Biomet Romania
The new Board of Directors aims to continue strengthening the Association’s role as a strategic partner of the authorities and professionals in the medical field, promoting a transparent dialogue framework, based on the ethical standards applicable to the industry at European level, for the ultimate benefit of patients.
AFPM’s strategic priorities for the period 2026–2027
The Board of Directors agreed on a set of priority objectives for the next two years, aimed at supporting the modernization of the health system for the benefit of patients and professionals and responding to the increasingly complex needs of the health system:
- Adequate financing in health
AFPM will support the increase of resources dedicated to the health sector through a partnership with the authorities to maximize the absorption of European and national funds and increase efficiency in their management through innovative measures (introduction of a leasing system for high-value investments in public units, active promotion of the Value Based Procurement concept, etc.). - Digitalisation and innovation in health
The new Council aims to accelerate the adoption of digital solutions in health – traceability, automatic reporting, interoperability – to streamline processes as well as to partner with health authorities involved in the development of the new Health Technology Assessment (HTA) system based on the EU-HTA Directive. - Increasing transparency and predictability in public procurement
The AFPM will intensify the dialogue with the authorities to improve the legislative framework on public procurement …
See the full press release here.”
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