Emad Shash, Leading Cancer Researcher and Director at National Cancer Institute, shared on LinkedIn:
“Learning together. Sharing experience. Putting people at the centre
Today, we were delighted to welcome international colleagues to the Breast Cancer Comprehensive Center (BCCC), National Cancer Institute, Cairo University, ahead of the 2nd African Social Marketing Association Conference (AfSMAC26).
A warm thank-you to Dr. Liliana Vanegas, Dr. Claire Naidoo, Dr Relebohiseng Matubatuba and Dr Adebanji William Ayeni for joining us in this exchange of experience and ideas.
The visit offered an opportunity to share the purpose behind our efforts: helping patients and families feel informed, supported and able to participate in their care.
Through patient education, navigation and digital engagement, we are working to connect clinical care with the realities of people’s lives. Understanding a treatment plan, knowing the next step and having someone to turn to are part of the experience we want every patient to have.
This connects closely with the conference theme, ‘Behaviour Change for Sustainable Social Impact: Integrating Policy, Community and Individual Action‘, as AfSMAC26 convenes at the Onsi Sawiris School of Business, The American University in Cairo, from 10 to 12 November.
My sincere appreciation to Dr Lina Khattab, to Prof Ahmed Tolba and Prof Paul Issock for their conference leadership, and to Prof Dr Debbie Joffe Ellis, President of the African Social Marketing Association. Thank you for bringing people and disciplines together around a shared commitment to social impact.
And to our BCCC team: thank you for the dedication, compassion and teamwork you bring to our patients every day. It is a privilege to share the work we are building together.
I look forward to continuing this conversation on 12 November through my keynote, ‘From Awareness to Action: How Community Partnerships Shape Patient-Centred Cancer Care.’
Our ambition at BCCC is clear: to turn learning into action, and partnership into care that patients can feel.”
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