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Mike Kinnaird: We know women in ethnic communities across Europeare not getting the breast cancer care they need
Apr 27, 2025, 17:34

Mike Kinnaird: We know women in ethnic communities across Europeare not getting the breast cancer care they need

Mike Kinnaird, Content Producer at Cancer Can Do One Podcast, shared on LinkedIn:

“We know women in ethnic communities across Europe – certainly here in the UK – are not getting the breast cancer care they need.

The problems are huge. Culture within community that translates into we don’t talk about bodies; certainly with any degree of comfort.

Plus ..language barriers, the visual messaging relied on by much of the online and print media – even that occasionally of some charities – can show a white woman at a breast screening clinic.

Rarely are those media stock photos of a woman from black or Asian communities.

What exactly are those women supposed to think if they don’t recognise themselves thanks to lazy and potentially dangerous content? Why would they..?

The black and ethnic community is simply excluded from the story on too many occasions.

Dr. Olubukola Ayodele heads up a breast cancer unit in the UK and sits on the European Cancer Organisation. She’s tired of women not getting the cancer awareness they deserve.

Because when they do finally realise something is not quite as it should be, it’s often too late.

It’s the latest episode on the Cancer Can Do One podcast, called, ‘But what if you’ve never seen breast cancer that looks like you?”