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Beyond the Cancer Diagnosis: Dialogue with Dr. Alberto Costa, Hosted by Adrian Pogacian
Aug 22, 2024, 17:45

Beyond the Cancer Diagnosis: Dialogue with Dr. Alberto Costa, Hosted by Adrian Pogacian

In this new episode of ‘Beyond the Cancer Diagnosis’, Adrian Pogacian underlines the importance of teaching and learning in a scientific world under the pressure of AI, with Dr. Alberto Costa, CEO of European School of Oncology.

Dr. Alberto Costa is a breast cancer surgeon from Milan, serving as Director of the European School of Oncology (ESO) since 1982. He co-founded the Advanced Breast Cancer Conference (ABC), Europa Donna, and Europa Uomo, key advocacy groups for breast and prostate cancer. He was Editor-in-Chief of The Breast journal (2003-2015) and Editor of CancerWorld magazine (2015-2019). Dr. Costa has held roles in the European Organisation for the Research and Treatment of Cancer (EORTC) and the Federation of European Cancer Societies (FECS). Since 2021, he has advised the EU Commissioner for Health on cancer policy.

Adrian Pogacian, MS Psychology, clinical psychologist with executive education in Psycho-oncology, holding a degree in Global Health Diplomacy from Geneva Graduate Institute. Currently, researcher and associate lecturer with focus on Impact of Cancer Diagnosis on Couples and Families, Communication in Cancer Care and Posttraumatic Growth.

His expertise is on Coping with Cancer and managing Fear of Recurrence.

Additionally, Founder of INCKA Psycho-oncology Center, Host of Beyond the Cancer Diagnosis Interview Series as well as Writer and Host Content in Psycho-oncology at OncoDaily.com, Editorial Team Member of OncoDaily Medical Journal, co-author of the first Romanian Multimodal Care Guideline in Pediatric Onco-hematology, active contributor to the International Psycho-oncology Society, presently IPOS Fear of Cancer Recurrence SIG member and IPOS Early Career Professionals in Psycho-Oncology Committee founder member.

00:00 Recap
00:35 Introduction
01:26 Mission & Vision Overview
05:17 Epidemic vs. Curable Debate
12:53 Importance of Continuous Education
17:05 Global Partnerships
19:41 Pandemic Adaptation Challenge
22:11 AI in Oncology Perspective
25:51 Future Vision for ESO

Adrian Pogacian: Hello everyone, I’m glad to meet you again beyond the cancer diagnosis interview series. Our guest today is Dr. Alberto Costa, CEO of European School of Oncology. Dr. Costa, thank you very much for accepting our invitation and welcome to our interview series. The first question is Dr. Costa, as CEO and for our audience that don’t know much about European School of Oncology, I will kindly ask you to share briefly the history of ESO in terms of missions and visions and beliefs, if you can. I would like to do this.
Alberto Costa: First of all, thank you for inviting me. I’m always very happy because the European School of Oncology has been a very important part of my life. I am now in the phase in which I need a successor, so I’m very happy to tell the story, hoping that someone will take over and understanding the importance of our mission.

Usually, when I try to explain our mission, I prefer to tell the story on how we were born in the early 80s. I was working in Milan. I was lucky to be at the right place at the right time.

My mentor was Professor Veronese, who is the breast cancer surgeon who started conservative surgery. He was, at that time, very well known in my country, in Italy. We were called.

I was accompanying him to do a visit to a very important and wealthy man in Milan who was complaining for bone pain for years. His doctors were treating him for arthritis, and nobody thought that could have been metastatic prostate cancer. The man was nearly 90, so it should have come.

This is the beginning of the story. When everything was clear, we clarified the treatment, we did help him, and he said, I want to leave my wealth. I have no children, no heirs, so I’m very happy to leave my wealth to a project.

My problem was not the lack of research. My problem was the lack of education. The fact that my doctors, my nurses, didn’t think of the option of a prostate cancer.

We went to explore, and we realized, at the time, more than 10% of cancer patients were dying for late diagnosis and or wrong treatment. Not for the lack of research, but for the lack of education. This is it.

That’s our story. He left us the money, which is why we are independent. We have no sponsors, and we can every year develop a plan of courses, fellowship, certificate of advanced studies, and everything you can find on our website, which is to improve the knowledge and the skills of doctors and nurses, and other professionals, including psychologists, and including other specialties, to improve the performance with cancer patients.

Adrian Pogacian: You said that you began in the early 80s. Now it’s almost 40 years. I would like to ask you, because nowadays, during this time, the technology evolved, the research, inclusive education evolved very, very much.

I would like to ask you, it is a debate within oncological professionals that cancer is an epidemic versus curable disease. What is your opinion, personal opinion, as a specialist about this statement?

Alberto Costa: This is not my field. I was a surgeon and I’m not an epidemiologist, but my experience, my 40 years of clinical experience says that, as everybody knows, first of all, we have more cancer because we live longer. So simply, statistically, we have more chance to get cancer, because the life expectancy has grown of nearly 10 years in the last 50 years.

So that’s normal. The second is that the general statistics are influenced by those parts of the world who have, unfortunately, less prevention measure and less tools to treat the cancer. So, as always, the rich West has learned not to smoke, to eat better, to change the diet.

And at the same time, we are those who have the good hospitals, the good drugs and the good treatment. So, cancer is a reflection of the inequalities of the world and the big injustice where a good part of the poor smoke, as we were smoking. I started to smoke when I was in the army.

My father started to smoke because during the war, they didn’t have to eat. So, they were smoking. So, I think, at the same time, the development of research has made cancer more chronic.

We see now people with bone metastasis for 10 years, for example, which was unthinkable. When I was an active clinician, the diagnosis of metastasis was the end for the patient. Now, it’s the norm to have breast cancer patients, prostate cancer patients, even lung cancer.

A lung cancer patient with an ALK mutation can live. One is not a secret. The chair of our advisory board, Professor Pavlidis, says openly he has ALK-mutated lung cancer and is now five years and he is on treatment and he keeps working.

All these things were unthinkable for us until 10 years ago.

Adrian Pogacian: For example, I had an interview with a survivor of pancreatic cancer stage four. So, that means that it depends more on us than, let’s say, other, for example, technology.
Alberto Costa: Well, I think it depends a lot. What you mentioned is technology because the mutation, the genetic approach has changed a lot. So, if you have the mutation, you can survive.

If you don’t have it, you don’t. I don’t know. Actually, this is one of the problems because so many patients say, but why?

I didn’t smoke, I didn’t drink, I did physical exercise and now I have, I don’t know, leukemia, for example, or as you say, pancreatic cancer. So, still, the serendipity and the random chance in life exists a lot.

Adrian Pogacian: But the ESO main vision remains patient first. Absolutely. Because we mentioned before the interview the European Cancer Organization and they are working intensively this year and during the mandate of Chabot on inequality in cancer care.
Alberto Costa: Sure.
Adrian Pogacian: Why do you think it’s the field where we can feel this inequality? I had an interview, for example, with a psychologist in the US and they say that the first inequality comes in the options that the patients have on its own resources. So, if you have good resources, then you can have a good cancer care.

If you don’t, you don’t have. What do you think about this?

Alberto Costa: It’s like education. If you have resources, you can send your children to the best schools. If you don’t have, your children will not go to school.

And health is the same. That’s why it’s a general problem on the inequalities of the world. And particularly in Europe.

Don’t forget, we are very fond of the fact we are European School of Oncology. Nothing against the rest of the world, but we do not do any activities in Australia, in Africa, in China. We are focused on Europe.

This was the will of the donor, of our endowment giver. And that’s why also we have focused since the beginning, our activity on the inequalities between West and Eastern Europe. We have been the first investing a lot because…

Adrian Pogacian: Unfortunately, I know I come from the Eastern Europe, so it’s a huge gap between Western Europe, Eastern Europe, in terms of access to cancer care, or access to good cancer care, because you have cancer care, but you don’t have good cancer care. So, this is, let’s say, a thin difference, but very, very important because it’s not enough to have access, it’s enough to have good and performant access to cancer care. So, technology in this case, and also in Europe, counts a lot.

Yeah.

Alberto Costa: But also education to put the patient at the center, because this was not… Again, paradoxically, you can have a more liberal and more philosophical and more holistic approach in the rich countries than in the poor, because when the cake is small, everybody wants a slide and with no discussion. It’s a luxury.
Adrian Pogacian: Unfortunately, you are right. Yes, it’s a luxury. And I’m going back to education again, because nowadays, all over the world, and also in Europe, there are a lot of debates about how the education in the field of oncology should look like.

And as a motto, it’s learning to care. Yeah. Therefore, how important is lifelong learning principles for oncologists, for doctors, for nurses, to learn all the time?

Alberto Costa: Learning to care was a political choice from our board. And I don’t want to be too… Well, I like exceptionally to take the credit for having been the one who proposed this motto, because the original motto was, of course, teaching to treat.

And this was the difference. I wanted to put the accent on learning rather than teaching, because all schools at the time were focusing on teaching. They are focusing, like the hospital, were focusing on doctor rather than the patient.

The school were focusing on the professor rather than the students. But for us, the most important part was the process of learning. Teaching, we can change.

We invite constantly. We check our teacher. And we have also a question on the quality of their English, the quality of their empathy in accepting the questions, the quality of their slides.

And constantly, we do not re-invite those who have the lowest score. So in some way, the learners decide who is the good teacher. Yeah.

And the learner says, I’ve learned this guy was right. And this one may be a great scientist, may be a great clinician, but he’s not capable to teach, to transfer. So the accent is on learning.

And the accent is on care instead of treat, because treating is a protocol, is a dose of a drug, is a procedure for surgery. But caring is different. Caring is remembering and being fully aware that the part of the body that you are treating belongs to a body.

And this body has a soul, and has a life, and has a family, and has a history. So learning to care is really our motto.

Adrian Pogacian: Care is more empathic, to put it this way. Exactly. Because as an oncologist, the first thing you have to give this field of hope, and the feel of surviving, and the feel of trust to the patients.

And this is care.

Alberto Costa: This is care. And you have to know, of course, the right drug, the right dose, or the right field of radiotherapy. But you have to know how to answer the question of all the patients, which is, why me?

As you know, by definition, the cancer patient asks, why me? That’s the first and foremost question. And you can’t be a good oncologist if you don’t know how to handle the why me question.

Adrian Pogacian: Yes. And this comes the importance also of communications, how to communicate, to learn, to care, but also to communicate, because communication is a part of care. So it’s like a circle, to put it this way, in care through the patients.

You mentioned that ESO is mainly focused on Europe and European institutions. I would like to ask you if ESO has partnerships outside Europe, for example, with the International Psycho-Oncology Society, or World Health Organizations, or other NGOs outside Europe, if you have partnerships or collaborations on specific subjects.

Alberto Costa: Yes, we do. But we have a generous budget every year, but limited. So our job is, every year, the family of the donors tell us how much we can spend.

We prepare a plan, we tell them what we would like to do, and we do. And this has been working very well for years. So by definition, we can’t do much.

And in the past, we were a bit, oh, we can do this, we can do that. We have done, for example, a special program. We supported the first breast cancer and colorectal cancer screening in Georgia, for example.

And we are very proud of that. And we have beautiful links with that country. Or we have done similar things.

We’ve done a specific plan in Kyrgyzstan, because they didn’t even have the knowledge to those, the receptors, the hormone receptors of breast cancer. So we started from scratch and fun. But more and more, we think that this is not our mission.

We are not the WHO. We are not, of course, with international societies, we have a link, but mostly with the European offices, for example, CEOP Pediatric. We do a masterclass every two years with them, but with CEOP E, CEOP Europe, because we can’t.

Adrian Pogacian: We can’t do everything. Yeah. And you mentioned pediatric, which unfortunately, nowadays, it’s like an explosion of new and new cases in pediatric oncology.

Now I would like to talk a little bit about, also about educations and the COVID period. Education, as I was a student and I do my education, I’m still doing it. It’s better when it’s face to face, like going to see, have this empathy with the professor and the professor with the students.

What about the period of COVID? How hard was it for ESO to move all the courses in online in terms of message that should be received?

Alberto Costa: Well, I must say we have been lucky in this because COVID came when we were already doing ESO for years. We had the original dream of having a kind of a weekly meeting, which started more than 10 years ago, every Thursday at six in the Central European time. So seven in Athens and five in Dublin and 12 in New York.

So we had this weekly appointment called the E-Grand Round, every Thursday, every week on Thursday. And in some way, this was a kind of anticipation on what then happened with COVID. So we had the experience, we had the knowledge, we have the calendar and we had to expand that way for two years.

For the same reason now, we are reducing the activity online a lot and going back to the activity in presence because now many other people are now doing with the experience of COVID. They are doing online education. So it’s not a necessity for us anymore.

We go back to our core activity, which we try to offer. We offer a course for medical students who want to understand whether they could become oncologists. And then we have the master class and then we have the certificate of advanced studies and then the clinical training centers.

We give the fellowship to go practically in a cancer center, including the center.

Adrian Pogacian: In addition to these questions, you are returning back, let’s say, in the classroom, to put it this way. What is your opinion about artificial intelligence? In the field, let’s say first of oncology, because this is the speciality.

In education or in oncology in general? Both of them. Which one do you want to take it first?

Alberto Costa: Well, in education, I love because I am a very fond promoter and my people will tell you that sometimes I exaggerate. But we are finally capable to have more and more better quality simultaneous translation. I think that this story of forcing everybody to speak English has to finish.

Everybody has to express himself or herself in his own language, be capable. And now, as you see, the artificial intelligence is making very fast and beautiful progress in this. I was shocked.

For the first time, I went to a meeting in Athens and with my cell phone, putting the camera, I was looking at the slides in Greek and reading them in Italian. Not even in English, in Italian, in my language. So, we are promoting this so much, and we dream of doing courses where everybody can follow the course in his own language.

And this story of the so-called bad English as official language, I hope it will finish, because it’s not true. It has always given an advantage to the mother tongue English speakers who look more intelligent, more competent, but they just knew the language better. It was a matter of language.

So, to me, artificial intelligence is very welcome for the communication in language. And in oncology, as you know, the experiments are very nice. The application to screening, for example, breast cancer screening.

The computer is probably more capable than a single radiologist to find a suspicious lump, a suspicious image. Or in dermatology, I remember the famous paper where five German dermatologists were put against the computer and seeing a number of images and saying, is this a melanoma or not? And the computer did better because the computer had 100,000 images stored in the memory and the human being cannot do it.

This is not replacing, of course, but these are welcome. Should be treated as a tool. Absolutely.

Adrian Pogacian: As a tool. Very welcome as a tool. As a tool, yes, of course.

We are now approaching the final of our interview and I would like to ask you one last question. As, let’s say, one of the founders of ESO, now the CEO of ESO, how do you think is going to look ESO in the next decades? Let’s say in the next 10 years, with all this artificial intelligence, going back to face-to-face learning, inequalities in societies, conflicts, a lot of challenges for people, for doctors, for patients.

How do you think ESO will look like as an entity, as an institution?

Alberto Costa: I really hope that we will manage to preserve our original mission. I understand we have been lucky because very few people have the chance to have money to do activities without conditions. So, we are super lucky to have no commercial sponsor and we can decide.

And people know that when they come to ESO, they can say what they really think because there is no influence whatsoever. And the second, I’m happy observing the translation, the transformation, because the first students are now becoming our teachers. And I remember them as students.

And I see them, it’s like with the children, you say, what do you mean you are a professor of oncology in Skopje? Really? You were my student.

And I am. And the link with the institutes, the key institutes, you know, Europe has made a big effort with the Europe Beating Cancer Plan and Stella Chiriakidis as Commissioner. And we see the results.

I mentioned Skopje because I was in Skopje recently and they showed me that they have a network with the phone and they tell each other, I say, I have a patient with a sarcoma, what would you do? And they got the answer from Ljubljana, from Rome, from… So technology, well used, will help a lot.

Adrian Pogacian: And the European principle, unity in diversity. Absolutely, bravo. That’s a very good thing.

Dr. Costa, thank you very much for having you. Thank you. It was a very, very nice interview and a very, very nice talk about, let’s say, life in general, life for caring for people with cancer.

Thank you. Thank you very much.