Ulrika Kågström, Secretary General of the Swedish Cancer Society (Cancerfonden), shared on LinkedIn:
“Every donation, every pink ribbon and every fundraiser has contributed to another record result for Cancerfonden’s Pink Ribbon campaign.
SEK 119 million will make a difference.
Together, we give research greater opportunities to achieve progress that means that fewer people are affected and that more people survive a cancer diagnosis.
About Cancerfonden’s Pink Ribbon Campaign
Cancerfonden confirmed that its 2026 Rosa Bandet (Pink Ribbon) campaign raised a record SEK 119 million for cancer research. The annual campaign takes place each October and combines fundraising with cancer awareness and advocacy.
Since its launch in 2003, the campaign has raised more than SEK 1.5 billion. Although Pink Ribbon is internationally associated with breast cancer and Cancerfonden focuses its awareness activities on breast cancer during the campaign, the funds raised are not earmarked for one cancer type; they are distributed to highly ranked cancer research projects across disease areas.
For comparison, the campaign raised SEK 108 million in 2025, which was itself a record at the time, making the 2026 result a further increase in fundraising for Swedish cancer research.
