Union for International Cancer Control (UICC) shared a post on LinkedIn:
“UICC member Contre-Feu, in France, is raising awareness of how the tobacco industry uses colourful designs and pop culture references to make e-cigarettes and vapes more appealing to young people.
Through a creative campaign inspired by the iconic French tobacco sign ‘carotte tabac,’ Contre-Feu is shining a light on these marketing tactics and calling for neutral packaging and greater awareness of the risks of nicotine addiction.
You can also read:
A chat about e-cigarettes and the tobacco industry with Dr Sophie Braznell and Neil Ranasinghe
