Voices

Tracey O’Brien Congratulates Cancer Institute NSW Teams on 2025 Effie Awards Nominations

Tracey O'Brien/LinkedIn

Aug 29, 2025, 20:16

Tracey O’Brien Congratulates Cancer Institute NSW Teams on 2025 Effie Awards Nominations

Tracey O’Brien, Chief Cancer Officer and CEO of Cancer Institute NSW, shared Cancer Institute NSW’s post on LinkedIn:

“Huge congratulations to all the relevant team members at the Cancer Institute NSW for their work in the strategy, research, development and evaluation of these epic behaviour change campaigns and a shout out to our collaborative partners.

These campaigns were informed by voices of hundreds of young people and I especially extend my thanks to them. This work has had significant demonstrated efficacy in keeping younger Australians healthy.”

Quoting Cancer Institute NSW’s post:

“We are thrilled to share two Cancer Institute NSW behaviour change campaigns have been announced as finalists in the 2025 Australian Effectiveness (Effie) Awards!

Known globally as one of the most prestigious awards in the marketing industry, the Effie Awards recognise campaign effectiveness, awarding those that deliver exceptional results. We are finalists in:

Long Term Effects – ‘If You Could See UV’ Skin Cancer Prevention Campaign – with 303 MullenLowe

Positive Change – ‘Every Vape is a Hit to Your Health’ Anti-vaping Campaign – with Bastion

Youth Marketing – ‘Every Vape is a Hit to your Health’ Anti-vaping Campaign – with Bastion

The Cancer Institute NSW proudly delivered these mass media campaigns to educate and motivate young people to be sun-safe and vape-free.

We celebrate and acknowledge all involved in this work. Each nomination represents extensive collaboration and dedication to deliver meaningful campaigns that have proven impact. Special thanks to the Research and Evaluation team for leading the research and insights that shaped this work.

Congratulations to the Social Marketing and Campaigns team, including Matt Clarke, Alexis (Lexi) Le Clerc Cam Sudgen Tiarna Gibbs David Murray and Gemma Hearnshaw.

Learn more about ‘If You Could See UV’

Learn more about ‘Every vape is a hits to your health.

Best of luck to all those nominated.”

Tracey O'Brien