Emad Shash, Leading Cancer Researcher and Director at National Cancer Institute, Cairo University, shared a post on LinkedIn:
““The Most Beautiful Story in Pink October” — September 9, 2025
We spent a day filled with hope and gratitude at the Breast Cancer Hospital–National Cancer Institute, Cairo University, where we celebrated our courageous breast cancer survivors, their families, and the partners who stand with us.
With deep appreciation for:
Prof. Mohamed Sami Abdel-Sadek—President, Cairo University
Prof. Mohamed Samra—Dean, National Cancer Institute
Our esteemed vice deans
Prof. Dalia Kadry—General Director, NCI Hospitals
Dr. Hatem Amin—Executive Director, Presidential Initiative for Women’s Health
Dr. Hatem Metwally—Representing the The National Alliance for Civil Development Work – التحالف الوطني للعمل الأهلي التنموي
Hayah Karima Foundation – مؤسسة حياة كريمة—represented by Ms. Yostina Tharwat (Board Member)
Orman Association – جمعية الأورمان—represented by Mr. Ahmed Hawash
National Bank of Egypt (NBE)
Fajr Egyptian Natural Gas Company
Roche Egypt—our longstanding partner in success
A heartfelt thank-you to the renowned Mr Ahmed Amin for his touching video message of support — a human gesture that moved everyone.
Heroes of the day:
Survivors who walked the honor corridor with pride and strength
Amira Radwan and Tursem Çankaya, for sharing inspiring stories of courage and recovery
Toward Value-Based Cancer Care
This celebration reflects our ongoing journey to deliver faster, fairer, and more efficient care, built on three pillars:
1) Clear & Fast Patient Pathways
- Patient Navigation redesigned the journey from diagnosis to treatment
- 87% of patients reported an improved experience
- 4,818 new cases served (Jan–Sept 2025)
- 21,339 tumor board visits within the Presidential Initiative (Apr 2022–Aug 2025)
2) Mandatory 3-Hour Education (First Visit)
- Plain-language session for patients & caregivers (symptoms, myth-busting, nutrition, BSE)
- 7,555 participants (2023–Sept 2025)
- 90.6% overall satisfaction | 95.8% recommendation to continue
3) Digital, Data-Driven Performance (Presidential Initiative)
- 17,315 women registered (Apr 2022–Aug 2025)
- 6,779 pathology analyses
- 6,274 confirmed breast cancer cases
- 3,736 surgeries
- 7,148 patients received treatment
These results show that clear pathways, structured education, and digital tracking create a scalable Egyptian model of value-based care.
I extend my heartfelt gratitude to every physician, pharmacist, nurse, administrator, and faculty member—you are the driving force behind every milestone and every story of hope that begins here.”
More posts featuring Emad Shash on OncoDaily.
