Ioana Stoenescu, Head of External Affairs, Market Access and Reputation at Roche, shared a post by Local American Working Group Association (LAWG), adding:
“Prevention in Romania: we know it matters-yet we still act too late.
At the launch of the national study ‘Health Prevention: An Analysis of Perceptions and Behaviors in Romania’ at UMFCD Bucharest, one message stood out clearly: the gap between intention and action is real and systemic.
This reinforces a strong belief: we can’t shift from reactive care to proactive prevention without truly understanding how people think and behave.
What the data tells us:
- Doctors still drive action – 53% access prevention only on physician recommendation
- AI > social media for health info – tools like ChatGPT (31%) now surpass social platforms (20%)
- Awareness isn’t enough – 12% haven’t accessed preventive services in 2 years
- Barriers are structural – cost, waiting times, and bureaucracy lead the list
What needs to change:
- Make prevention easy (simple, unified access systems)
- Reach the underserved (mobile care)
- Activate employers (workplace prevention)
The takeaway is simple: people are willing, but the system must enable them.
Proud to be part of the conversations-and initiatives-that support turning prevention from intention into action.”
Other articles featuring Ioana Stoenescu on OncoDaily.