Gvantsa Khizanishvili, Global Programme and Partnerships Manager at City Cancer Challenge, shared a post by OncoDaily on LinkedIn, adding:
“Fixing the broken link between patients and cancer care remains one of the urgent challenges especially across low- and middle-income countries.
In this conversation with Dr. Emad Shash, Director of the Breast Cancer Comprehensive Center at the National Cancer Institute, Cairo University, we explore how misinformation continues to impact early detection, treatment adherence, and patient outcomes.
What stands out is that education is not just about information, it’s about trust, understanding, and meaningful engagement. Addressing misinformation requires culturally relevant approaches and communication that truly resonates with patients.
What I found particularly powerful is the focus on practical, scalable solutions from audio-visual education to patient navigation.
As he put it, ‘It comes down to documentation and numbers… because that’s how we show what works can work elsewhere.'”
More posts featuring Gvantsa Khizanishvili.
