Eteri Natelauri
Eteri Natelauri/researchgate.net

Eteri Natelauri: A Smoke-Free Future Is Possible

Eteri Natelauri, Medical Director (Chief Medical Officer/CMO) & Head of Radiation Oncology Department at VIAN – Krystyna Kiel Oncology Center, shared a post on LinkedIn:

“A Smoke-Free Future Is Possible!!!

Nearly 70% of smokers say they want to quit – but addiction is engineered to keep people trapped.
The EU has now set a true “smoke-free endgame”: bringing smoking rates down to below 5% by 2040.

This is more than a political target. It’s a real opportunity to save millions of lives.
Finland showed what leadership looks like when it became the first country to adopt an official endgame goal back in 2010. Who will be next?

I see every day how much people want to quit – not because they lack willpower, but because tobacco companies design products that keep people addicted.”

Eteri Natelauri