HaBait Shel Bar – Israel’s Women’s Cancer Association (RA) shared a post on LinkedIn:
“THE RUNWAY TURNED INTO A STAGE FOR A NATIONAL HEALTH CRISIS ALERT
Powerful cry sounded on the Tel Aviv Fashion Week runway on behalf of ovarian cancer patients:
‘They are running out of time! Add life-saving treatments for ovarian cancer patients to the upcoming National Health Basket — save their lives.’
For the first time ever, model and public figure Ilanit Levy opened the Fashion Week runway wearing a tailored suit emblazoned with the names of real patients — while holding boxing gloves.
Yesterday (Monday), as part of Israel Canada Tel Aviv Fashion Week 2025, a powerful fashion show led by HaBait Shel Bar – Israel’s Women Cancer Association (RA) took place. This is the second consecutive year the organization participates in Fashion Week, with the purpose of raising public awareness of women’s health in Israel and promoting preventive medicine.
This year, together with fashion producer Moti Reif, HaBait Shel Bar focused on ovarian cancer and the BRCA gene (a major cause of ovarian and breast cancer). The show was opened by the top model and journalist Ilanit Levy, who recently shared publicly that a blood test revealed she is BRCA-positive. It marked the first time Ilanit opened the Tel Aviv Fashion Week runway. On her GOLBARY suit were printed the names of 50 Israeli women currently battling ovarian cancer, for whom the association is now fighting to secure access to life-saving treatments in the upcoming national health coverage package.
Ilanit has joined to HaBait Shel Bar’s call for the inclusion of treatments for ovarian cancer patients in the national health basket, as well as to raise awareness of the BRCA gene and its implications.
Bar Levy, Founder and CEO of HaBait Shel Bar:
“The BRCA gene struck my family violently. It erased three generations of mothers. My mother, Sarit Rozenberg Levy z”l, was a fashion designer who died at 54 from gynecological cancer. She introduced me to the world of fashion and taught me that clothing is a language — a way to express identity.
Knowing that fashion has driven women to get tested — and saved lives — is living proof that fashion can save lives.
Unfortunately, the national health basket budget is shrinking year after year and no longer fully represents the needs of Israeli citizens. We are here to ensure ovarian cancer patients are not left behind.
They are out of time. The runway is now a stage for an urgent national health alert. Early detection and screening are not a cliché — they save lives. I call on the government to stop cutting the health budget and secure proper funding that reflects patients’ real needs.
I thank Moti Reif for this critical platform — and Racheli Zilberstein, fashion designer and founder of ROZ, who collaborated with us this year. We are deeply connected — both of us lost our mothers to women’s cancer, and both of us express our longing through fashion.”
Photos courtesy of Israel-Canada Tel Aviv Fashion Week 2025 taken by: Omri Rozengart․”
Bar Levy, Founder and CEO of HaBait Shel Bar – Israel’s Women’s Cancer Association, shared a post by HaBait Shel Bar – Israel’s Women’s Cancer Association (RA), adding:
“The BRCA gene erased three generations of mothers. My mother, Sarit Rozenberg Levy z”l, was a fashion designer who died at 54 from gynecological cancer. She introduced me to the world of fashion and taught me that clothing is a language — a way to express identity. That’s why HaBait Shel Bar – Israel’s Women’s Cancer Association (RA) is using fashion to raise awareness to important public health issues.
Knowing that fashion has driven women to get tested — and saved lives — is living proof that fashion can save lives.”
More posts featuring Bar Levy.
