Emad Shash: What if Cancer Care Fit in Your Pocket?
Emad Shash, Leading Cancer Researcher and Director at National Cancer Institute, Cairo University, shared a post on LinkedIn about a recent paper he and his team authored:
“What if cancer care fit in your pocket?
In a crowded waiting area at Breast Cancer Hospital- National Cancer Institute Cairo University, we asked one question: Would a simple tool on your phone make treatment easier? We turned that into a study – and the answer was clear.
What we learned (n=310):
• 91% already carry smartphones
• 86% said yes to oncology m-health
• Most-wanted features: medication reminders, step-by-step guidance, side-effect support, trusted access to specialists
• Biggest hurdles: awareness (58%), digital skills (43%), privacy (32%)
The roadmap this unlocks: Arabic-first, plain-language, icon-led, offline-capable, privacy-first design—integrated into routine care through clinician endorsement.
Read the full open-access paper in BMC Digital Health.
Proud of my team and Co-authors: Zeinab Abdelwhab ,BCOP, Rana Elshewy, Norhan Adel, Reem Eid.”
Title: Evaluation of acceptance and perceived barriers to mobile health applications among breast cancer patients and caregivers in a low- to middle-income country
Authors: Zeinab Abdelwhab, Rana Elshwey, Norhan Adel, Reem Eid, Emad Shash
Read full article in BMC Digital Health.
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