Richard Shadyac: Brands that partner with St. Jude Children’s Research Hospital experience a lift in trust and favorability

Richard Shadyac, President and CEO of ALSAC, shared on LinkedIn:

“It’s true — a 2023 Porter-Novelli study shared that 78% of consumers are more likely to remember a company with a strong purpose, and 71% would purchase from a purpose-driven company, all other things equal.

We know from our own experience that brands that partner with St. Jude Children’s Research Hospital – ALSAC experience a lift in trust and favorability.

And we also know — and are so grateful — that means additional funds and awareness for our mission. It’s a win-win.

Our friends at Domino’s know this, too. We are thankful for their announcement this month that they’re committing $300 million to our mission by 2034, the largest corporate or private fundraising commitment to a children’s hospital in history.

Russell Weiner said it well:

‘We have tested the St. Jude donation ask and customers’ response to it over many years, resulting in changes that have enabled strong donation growth on our e-commerce platforms, which is a trend we foresee continuing.’

Thanks to Aisling Maki and The Daily Memphian for highlighting our amazing corporate partners, whose generosity help fuel growth on our Memphis campus — and across the world.”

Source: Richard Shadyac/LinkedIn