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Jo Waller: People like choice but they also value recommendations
Jo Waller/LinkedIn
Oct 15, 2024, 00:28

Jo Waller: People like choice but they also value recommendations

Jo Waller, Professor of Cancer Behavioural Science at Queen Mary University of London, shared a post on LinkedIn about a recent paper by Laura Marlow et al. published in the Journal of Medical Screening.

“Attitudes towards being offered a choice of self-sampling or clinician sampling for cervical screening: A cross-sectional survey of women taking part in a clinical validation of HPV self-collection devices”

Authors: Laura Marlow, Hannah Drysdale and Jo Waller.

Jo Waller: People like choice but they also value recommendations

“Our new study highlights a communication conundrum for cervical screening: people like choice but they also value recommendations.

As increasing numbers of countries start to offer self-sampling for HPV-based cervical screening, we need to think carefully about how best to support those for whom a choice feels worrying or difficult.

Unless we develop good messaging and decision support, there is a risk that attempts to improve the screening offer may inadvertently widen inequalities in uptake.”

cancer Hannah Drysdale Jo Waller Journal of Medical Screening Laura Marlow OncoDaily Oncology Queen Mary University of London
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