Who Owns the Message Brunch during ESMO 2026, organized by OncoDaily, will take place on October 24, 2026, at Club de Golf Olivar de la Hinojosa in Madrid, Spain.

The invitation-only brunch will bring together a select group of senior communications, corporate affairs, public affairs, and marketing leaders from the pharmaceutical and healthcare industry for an intimate discussion about the changing landscape of healthcare communication.

As scientific information moves faster, audiences become increasingly fragmented, patients gain a stronger voice, social media can reshape narratives within hours, and artificial intelligence changes how information is created and consumed, healthcare communication is becoming increasingly complex. The brunch will provide a space for leaders to step outside formal presentations and openly discuss the challenges they face while balancing scientific accuracy, corporate reputation, regulatory requirements, stakeholder expectations, and trust.

Rather than a traditional conference or networking event, Who Owns the Message? is designed as a candid conversation about who shapes healthcare narratives today, how different stakeholders influence communication, and how the industry can build more effective, trusted, and impactful approaches to communicating about healthcare and science.