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Nov 10, 2024, 02:59

Emad Shash: Celebrating the Power of Public-Private Partnerships in Patient Advocacy and Support

Emad Shash, General Manager of the Breast Cancer Comprehensive Center of the National Cancer Institute at Cairo University, shared on LinkedIn:

“Celebrating the Power of Public-Private Partnerships in Patient Advocacy and Support.

In today’s healthcare landscape, we witness the incredible impact of collaboration and thinking beyond conventional boundaries. Three years ago, a meaningful initiative began at the Breast Cancer Comprehensive Center, NCI, Cairo University in collaboration with Pfizer, focused on building a core team of skilled patient advocates.

We identified and trained a group of 11 breast cancer survivors, two caregivers, and five clinical pharmacists through a 12-week, four-module ‘train-the-trainer’ course. This covered essential topics such as communication skills, disease understanding, nutritional counseling, and psychological support.

Since launching this program, we have delivered three-hour sessions to every breast cancer patient starting surgery, chemotherapy, or radiotherapy. These sessions foster a sense of belonging, address patients’ medical concerns, correct misconceptions, and include inspirational stories from breast cancer survivors. This initiative has touched the lives of over 3,600 patients and caregivers, and we’re proud to have presented our work at major congresses and published our findings in the Journal of Cancer Education.

Last week, I had the pleasure of welcoming Dr. Amr Seif, Pfizer’s newly appointed ELI Cluster Lead, whose vision aligns with our commitment to patient-centered care. I want to extend my gratitude to all who contributed to this successful partnership – Rasha Sidhom, Ahmed El-Shazly, Ahmed Abouzeid, Moustafa Nada, Mohamed Galal, and Mahinourallah Gadallah. Your dedication has been instrumental in creating a supportive community for breast cancer patients.

Looking forward to many more collaborations that continue to make a difference in patient care.”

Emad Shash

More posts featuring Emad Shash on oncodaily.com

Emad Shash is the General Manager of the Breast Cancer Comprehensive Center of the National Cancer Institute at Cairo University. He is also a Lecturer at Cairo University and Medical Oncologist at the National Cancer Institute.