Blog

Adam Goodcoff: Social media is becoming a central hub for every stakeholder in healthcare

Adam Goodcoff/LinkedIn

Jan 6, 2025, 09:34

Adam Goodcoff: Social media is becoming a central hub for every stakeholder in healthcare

Adam Goodcoff, Chief Executive Officer at MedFluencers, shared a post on LinkedIn:

“In our podcast, I had the privilege of speaking with Dr. Eric Singhi, a lung oncologist, who reminded me of something crucial: social media is becoming a central hub for every stakeholder in healthcare – from academic institutions to private practices, from physicians to nurses and pharmacists, and of course, patients and their loved ones.

The conversation made it clear that everyone has a voice, and more importantly, everyone has an opinion shaped by real-world experiences.

Today, the digital age is transforming how we share and learn about patient care. Dr. Eric Singhi underscored a powerful truth: we can only advance oncology – and healthcare at large – if we truly listen to one another and collaborate openly.

This kind of inclusive dialogue is the heart of innovation. Whether it’s discussing novel treatments or best practices, the more voices contributing, the faster we push the boundaries of what’s possible.

At MedFluencers, we’re founded by physicians who understand the urgency of these conversations. By uniting expert healthcare professionals on social media, we bridge gaps between providers, institutions, and patients.

When doctors, nurses, pharmacists, and advocates come together in a digital space designed for credible, compliant communication, groundbreaking ideas emerge – and ultimately there lies an opportunity to improve patient outcomes.

Take a moment to watch this clip from our talk. I’d love to hear your thoughts on how we can make social platforms more impactful.

Now Available on Apple Podcasts, Spotify, and YouTube.

I couldn’t help but think of the new podcast Mika Newton and Dr. Sanjay Juneja, M.D. have as a forum for more great discussion with Dr. Eric Singhi.”

Proceed to the video attached to the post.

Dr. Adam Goodcoff, D.O., is the founder and CEO of MedFluencers, a healthcare marketing agency that partners healthcare brands with trained influencers who adhere to industry regulations, ensuring accurate and targeted communication to specific audiences.

He is also an attending physician in the Emergency Department in Washington, D.C., and a content creator for SeeTheMedLife LLC.

Dr. Eric K. Singhi is a thoracic and head and neck medical oncologist, currently serving as an Assistant Professor in the Department of General Oncology within the Division of Cancer Medicine at The University of Texas MD Anderson Cancer Center in Houston, TX.