An inspiring photoshoot for Sisterhood of Strength campaign – Breast Cancer Research Foundation
The Breast Cancer Research Foundation shared a post on LinkedIn:
“Last week, BCRF and the KnitWell Group (Ann Taylor, LOFT, Lane Bryant, Talbots, Haven Well Within, Chico’s FAS, Inc., White House Black Market and Soma) partnered up for an inspiring photoshoot for the brand’s Sisterhood of Strength campaign featuring breast cancer thrivers, BCRF President and CEO Donna McKay, and KnitWell Group Executive Chair and CEO Lizanne Kindler.
We’re excited to create something really special this fall. Stay tuned”
Through powerful stories told directly by women impacted by and living with breast cancer, Ann Taylor and LOFT have created a “Sisterhood of Strength.” To create this powerful storytelling campaign, the brands gathered a group of thrivers at their corporate headquarters. These women each shared their powerful stories of diagnosis and treatment, and through images and video captured during the shoot, the brands highlight BCRF and the crucial research we support.
Customers can get involved by purchasing a $25 Cares Card in stores, and enjoy 20 percent off every qualifying $100+ purchase today through October 31. 90 percent of the $25 Cares Card purchase price goes directly to BCRF. This year, the brands also introduced Pink Day on October 1st, where the brands matched $100,000 in customer donations made in stores and online throughout the day. Since 2005, Ann Taylor and LOFT have raised over $55 million for BCRF, funding over a million hours of critically important research.
Wactch the video.
