George Vlachogiannis, Managing Editor of Cancer Control at Sage, shared a post on LinkedIn:
“Trust and Technology Acceptance: Comparing Traditional Search Engines and Artificial Intelligence for Colorectal Cancer Information Seeking
A randomized experiment involving 764 adults from Texas compared how individuals perceived colorectal cancer symptom-related information generated by traditional Google searches vs generative AI (i.e., ChatGPT-style responses).
Participants rated information generated by traditional Google searches significantly higher across trust, ease of use, usefulness, attitudes, and intention to use. Trust emerged as the strongest driver of whether people would use a tool for health questions.
As AI becomes increasingly embedded in health information seeking, findings such as these serve as a reminder that trust and usability remain central. To support informed symptom evaluation and timely care-seeking in cancer prevention and early detection, AI tools should improve transparency, source attribution, and user confidence.”
Title: Trust and Technology Acceptance: Comparing Traditional Search Engines and Artificial Intelligence for Colorectal Cancer Information Seeking
Authors: Brad Love, Charulata Ghosh, Weijia Shi, Karly Quaack, Michael Mackert
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