Fatma Bektash, Head of the Patient Education Unit at the Breast Cancer Comprehensive Center, National Cancer Institute, Cairo, shared Lina Khattab’s, Lecturer of Business Administration Department at Cairo University, post on LinkedIn, adding:
“Delighted to be part of the 2nd African Social Marketing Association (AfSMA) Conference, taking place in Cairo on 10-12 November 2026, alongside Prof. Emad Shash, representing the Breast Cancer Comprehensive Center, National Cancer Institute, Cairo University.
I look forward to sharing our experience in patient education and psychological support, highlighting how patient-centred approaches can empower individuals and improve the breast cancer care journey.
My sincere thanks to Dr. Lina Khattab and the African Social Marketing Association for this valuable opportunity. Looking forward to meaningful discussions, knowledge exchange, and collaboration!
Quoting Lina Khattab’s post:
“In recognition of Pink October – Breast Cancer Awareness Month.
On behalf of AfSMA team, we’re thrilled to welcome Prof. Emad Shash and Dr. Fatma Bektash from the Breast Cancer Hospital- National Cancer Institute to the 2nd African Social Marketing Association (AfSMA) conference in Cairo this November.
Prof. Shash will contribute to one of our plenary sessions, while Dr. Bektash will deliver a 20-minute presentation as part of our parallel sessions.
We are truly grateful to both for their participation and, especially, for their generous offer to host a field visit to the hospital. This visit will give conference participants a unique opportunity to explore the work of the Patient Education Unit first-hand and discover the important role it plays in supporting, informing, and empowering people affected by breast cancer.
A huge thank you to Prof. Shash and Dr. Bektash for joining us, sharing their expertise, and opening their doors to our conference community.
We look forward to this valuable opportunity to connect social marketing with practice and learn from the impactful work being done in cancer care and patient education.
- The American University in Cairo– Onsi Sawiris School of Business
- 10–12 November 2026
Field visit registration is now open!
Further details will be shared with conference delegates by email.
If you haven’t received an email or have any questions, please feel free to send me a DM.”
Other articles about Fatma Bektash on OncoDaily.