Carlos Ghosn, Former Chairman and CEO of Renault-Nissan-Mitsubishi Alliance, shared a post on LinkedIn:
“Most people prepare their own position before a negotiation. The ones who win prepare something else entirely.
I use a 3-part framework:
- Motivation: why are they at the table, what problem are they solving?
- Constraint: what is the objective limit they cannot cross?
- Hope: what are they quietly expecting beyond their stated goal?
For AvtoVAZ, understanding that Russia wanted to protect a national brand’s identity, not just modernize factories, changed the entire negotiation. We won not because we paid more, but because we proved we could respect identity. Putin told me so directly.
The third element, hope, is the one most negotiators miss. It is also the one that unlocks the deal.
I will expand on this in this week’s newsletter.
What is the biggest negotiation lesson your career has taught you?”
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