Two Behaviour Change Campaigns Are the Finalists at 2025 Effie Awards – Cancer Institute NSW
Cancer Institute NSW shared a post on LinkedIn:
“We are thrilled to share two Cancer Institute NSW behaviour change campaigns have been announced as finalists in the 2025 Australian Effectiveness (Effie) Awards!
Known globally as one of the most prestigious awards in the marketing industry, the Effie Awards recognise campaign effectiveness, awarding those that deliver exceptional results. We are finalists in:
- Long Term Effects – ‘If You Could See UV’ Skin Cancer Prevention Campaign – with 303 MullenLowe
- Positive Change – ‘Every Vape is a Hit to Your Health’ Anti-vaping Campaign – with Bastion
- Youth Marketing – ‘Every Vape is a Hit to your Health’ Anti-vaping Campaign – with Bastion
The Cancer Institute NSW proudly delivered these mass media campaigns to educate and motivate young people to be sun-safe and vape-free.
We celebrate and acknowledge all involved in this work. Each nomination represents extensive collaboration and dedication to deliver meaningful campaigns that have proven impact. Special thanks to the Research and Evaluation team for leading the research and insights that shaped this work.
Congratulations to the Social Marketing and Campaigns team, including Matt Clarke, Alexis (Lexi) Le Clerc, Cam Sudgen, Tiarna Gibbs, David Murray, and Gemma Hearnshaw.
Learn more about ‘If You Could See UV‘
Learn more about ‘Every vape is a hit to your health‘
Best of luck to all those nominated.”
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