Insight

Roupen Odabashian: If you’re a health tech startup creating data ask yourself, ‘So what?’

Roupen Odabashian/X

Dec 22, 2024, 06:04

Roupen Odabashian: If you’re a health tech startup creating data ask yourself, ‘So what?’

Roupen Odabashian, Internal Medicine Physician and Hematology/Oncology Fellow at Karmanos Cancer Institute, shared a post on LinkedIn:

“If you’re a health tech startup creating data through your software or device, ask yourself: ‘So what?’

Working closely with health tech startups, I’ve observed two distinct pathways when software, LLMs, or AI generates data:

For B2C business models where data is consumer-focused, more data is generally better. People naturally want deeper insights into their health metrics – heart rate, sleep patterns, etc. – even if they don’t always act on this information.

However, for B2B models where your technology assists hospitals or physicians in early detection or diagnosis, you must consider:

How will medical professionals actually use this data?

If your data doesn’t influence clinical management decisions by physicians, insurance companies, or pharma companies, you’ll face significant challenges selling to these entities.

Save yourself time by ensuring your solution integrates meaningfully into their workflow.”

Dr. Roupen Odabashian is an accomplished Internal Medicine Physician and Hematology/Oncology Fellow with a profound commitment to advancing healthcare through clinical practice, research, and technology. Currently based at the prestigious Karmanos Cancer Institute, Dr. Odabashian is actively involved in pioneering cancer treatments and conducting clinical research.

In addition to his clinical work he hosts podcast at OncoDaily, engaging with leading experts in oncology to share valuable insights with the medical community. Dr. Odabashian also contributes his expertise as an advisor at Spiraldot Health and Mesh AI, supporting innovative ventures in healthcare technology and collaborative scheduling to combat clinician burnout.

With his diverse roles and unwavering dedication, Dr. Odabashian exemplifies a commitment to driving positive change in healthcare