Isabel Mestres: It has always been done this way—Not at City Cancer Challenge

Isabel Mestres shared a post on LinkedIn:

“”It has always been done this way”—Not at City Cancer Challenge!
This post is dedicated to all of you who embrace being different and challenge the status quo.

When we first introduced the idea of transforming cancercare by leveraging city ecosystems, we faced a lot of skepticism. People questioned our approach. But through hard work, resilience, and unwavering commitment to our principles, we proved some wrong!

Let me tell you—this journey has been anything but easy. It’s tough to be different, to venture into uncharted territory, and to continue challenging our model. There are moments when the challenges seem impossible, and we feel like giving up.

But it’s in these moments that we find our strength. I remember sharing this video with Susan Henshall during our tough times to cheer us up. Since then, I watch it each time I need to turn frustration into motivation and with a big smile – KEY. BOOMCHIKA ”

Watch the video attached to the post.

Source: Isabel Mestres/LinkedIn

Isabel Mestres is the CEO of the City Cancer Challenge (C/Can), previously being the Director of Global Public Affairs. She also led initiatives in membership and partnership development at the International Union for Cancer Control.

Mestres’ strategic sense positions her to propel C/Can forward, advancing its mission of enhancing cancer care accessibility in low- and middle-income nations.