Brian Shields: The Power of AI for Pharma Marketers in Oncology
“The Power of AI for Pharma Marketers in Oncology?
Anticipating Market Segmentation Challenges.
Here’s a Prompt I used with our advanced KOL Pulse AI MARIPOSA Chatbot:
(MARIPOSA is a Phase III trial for advanced EGFRmut Lung Cancer, competing with AstraZeneca, Tagrisso (osimertinib) based therapies in this setting)
PROMPT: you are a marketing manager and you must create a flow chart diagram identify in the decision tree of physicians when choosing a therapy that may compete with the mariposa based regimen. Create this for your colleagues so they can understand.
The model responded with this flow chart and a collection of source tweets from Lung Cancer KOLs:
What are your thoughts? Would a tool like this be helpful for marketers?”
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