Hope Lodge was awarded Fierce Pharma Marketing Award for excellence in Digital Campaigns

American Cancer Society (ACS) shared on LinkedIn:

“We’re excited to share that the HopeFall Campaign benefitting Hope Lodge was awarded Fierce Pharma Marketing Award for excellence in Digital Campaigns/Non-Social Media this week!

Last holiday season, Real Chemistry teamed up with The American Cancer Society to bring the sound of The Hope Bell to life in an unexpected way.

Inspired by cymatics, Real Chemistry visualized the vibrations of the Hope Bell and turned them into ‘soundflakes’ that will live on forever.

This allowed anyone to add their message of hope for cancer patients and survivors at JoinTheHopefall.com. In addition, they had an activation called The Miracle on 32nd Street with snow projections and donations to patients at the American Cancer Society’s Hope Lodge in NYC.

Pictured at the awards ceremony is Avery McCarthy (left), who produced the videos pre- and post-event at the NYC Hope Lodge, and Max Gold (right), the Sr. Creative Director that helped dream up this idea and the campaign creative.”

Source: ACS/LinkedIn