January, 2025
January 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
Tracey O’Brien: Cancer Institute NSW’s skin cancer campaign has prevented more than 2200 skin cancers
Jan 21, 2025, 16:35

Tracey O’Brien: Cancer Institute NSW’s skin cancer campaign has prevented more than 2200 skin cancers

Tracey O’Brien, Chief Cancer Officer and CEO of Cancer Institute NSW, shared a post on LinkedIn:

“In promising news, the Cancer Institute NSW’s powerful award-winning skin cancer campaign has prevented more than 2200 deadly skin cancers from developing. Aside from the campaign’s life-saving impact, this also equates to a lifetime cost saving of over $20 million to the NSW economy.

Ninety-five per cent of melanoma and 99 per cent of non-melanoma skin cancers are caused by overexposure to UV radiation from the sun and can be prevented with proper sun protection.

Unfortunately for many, especially young people, the need to maintain social norms often outweighs the perceived threat of skin cancer and UV, and as a community, we need to do everything we can to educate and change behaviour.

I’d like to extend a huge thanks to the team at the Cancer Institute NSW and to everyone involved in reducing the impact of skin cancer. It’s been a challenge for decades but we will continue to do what we can to spread the message and help save lives.

This summer, and all year around, please heed the message that has been drummed into us for decades: slip, slop, slap, seek and slide.

Find out more about the If You Could See UV campaign.

Read more in The Australian.”

More posts featuring Tracey O’Brien.