Emad Shash/LinkedIn
May 22, 2025, 07:34
Emad Shash: New open-access study Mapping cancer patient online support groups
Emad Shash, Leading Cancer Researcher and Director at National Cancer Institute, Cairo University, shared a post on LinkedIn:
“Thrilled to share our new open-access study mapping Egypt’s Facebook cancer support communities—an essential step toward safer, smarter digital care.
What we discovered
21 % of groups met our quality and HCP-oversight criteria—0 % of community pages did.
Only 5.7 % of the 274 K group members are reached by verified medical guidance.
Meanwhile, 70 % of pages remain non-qualified, highlighting a huge information-trust gap.
Why it matters
With Facebook being used by 96% of Egyptian adults, digital spaces shape patients’ daily decisions. Our roadmap—clear qualification standards, admin training, and public–NGO–industry partnerships—can ensure every post delivers reliable, compassionate support.
Read the full paper.
Heartfelt thanks to my brilliant co-authors Fatma Bektash, Heba Hossam Ouda, Yasmine Hassan, and Asmaa El-Sayed, and to our collaborators at the National Cancer Institute—Cairo and AstraZeneca for their unwavering support. Special thanks to Nour Ali Shokry and Touka Mater.
Together, let’s elevate the standard to ensure that every cancer patient receives reliable assistance, both online and offline.”
Title: Mapping cancer patient online support groups: enhancing patient care in a low-middle income healthcare system
Authors: Fatma Bektash, Heba Hossam Ouda, Yasmine Hassan, Asmaa El-Sayed, Emad Shash
Read the Full Article.
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