Vicki Durston: Thrilled to announce the launch of our new Metastatic Breast Cancer Media Guide

Vicki Durston, President of the General Assembly and Board Member at ABC Global Alliance, shared on LinkedIn:      .

“Exciting News!

I am thrilled to announce the launch of our new Metastatic Breast Cancer Media Guide!

Our dedicated team, in collaboration with the incredible Metastatic Breast Cancer Lived Experience Reference Group, through co-design, have developed this essential resource for journalists and media outlets.

‘Increasingly, metastatic breast cancer is making the news.’

‘This is important as increased awareness and understanding of the different stages of breast cancer will help drive better treatment and care.’

‘However, we hear from our members that inadvertently or unconsciously, journalists and news outlets can use language that offends, misrepresents, or completely ignores the realities of living with metastatic breast cancer.’

‘Finding the right language when reporting on metastatic breast cancer can be challenging, but it is so important.’

The guide includes terms to avoid, language preferences, and facts and figures about metastatic breast cancer.

Metastatic breast cancer is when breast cancer has spread beyond the breast to other parts of the body, most often the bones, lungs, liver or brain. It is treatable but not currently curable and is a life-limiting disease.

Join us as we work together to improve the way we talk about Metastatic Breast Cancer.

Check out our guide here.”

Source: Vicki Durston/LinkedIn